Turn a local PBR event into a referral-partner experience people talk about long after the final ride — a private suite, your highest-value relationships, and an exclusive meet & greet with CCM-sponsored rider Kingston Herrero.
See the formula for success ↓
Anyone can buy tickets. The opportunity is to create an experience your referral partners cannot recreate on their own — premium hospitality plus personal access to your team rider. The goal is not simply a great night. The goal is to create a shared story that opens the door to deeper business relationships.
Invite your top referral partners and the relationships you most want to build. Give each guest a +1.
Kingston joins your guests for photos, conversation and a meet & greet timed around his competition schedule.
Capture the room, the ride and the relationships. Build social momentum during the event and reusable content afterward.
Target premium suite space for roughly 20–40 guests. Make it easy to mingle, eat, drink and interact — this should feel like your event inside the PBR event.
Invite your best current referral partners plus the referral partners you most want to earn. Allow a +1 so the invitation feels generous, social and easy to accept.
Cater the suite and provide drinks. Remove friction. Your job during the event is to host, connect people and create conversations — not manage logistics.
Build in a meet & greet with Kingston, but competition comes first. His timing is based on when he rides so he has uninterrupted time to mentally prepare.
Place a simple poster in the suite asking guests to tag the hosting CCM Mortgage Advisor and use your designated CCM hashtag. Make sharing obvious and effortless.
Hire a videographer. Capture arrivals, suite energy, Kingston’s meet & greet, reactions and the event. One night should create weeks of useful content.
The event is the opener, not the finish line. Follow up with every attendee and schedule one-on-one meetings while the shared experience is still fresh.
Send the finished event video to attendees, post it socially and use it to create momentum for the next event. Let the experience continue working after the arena empties.
See how the energy, access and hospitality come together — and why capturing the experience on video gives your event a life well beyond the arena.
The current upcoming tour is PBR’s 2027 Velocity Tour season, beginning in December 2026. Use this calendar to identify the event closest to your market and begin suite planning early.
Save Mart Center
Ford Idaho Center
Rupp Arena
First Interstate Arena
Hilliard Center • Tour Finals
Do not let a memorable night become a one-night interaction. Use the shared experience to earn the next conversation.
Personal thank-you text. Reference a specific moment from the night.
Ask for a one-on-one coffee, lunch or business planning meeting.
Send the recap directly to attendees and give them something easy to repost.
Turn the relationship into action: joint planning, co-marketing, buyer strategy or referral conversations.
Identify your local Velocity Tour stop, secure the suite, curate the guest list and build the follow-up plan before the first invitation goes out.
Choose Your Market ↑